I’m a Principal Product Designer and Manager based in Europe, with experience across consumer apps, enterprise software, and lean product development.
I help companies design and evolve products and services grounded in evidence, insight, and real-world constraints. Through roles in both consultancies and in-house teams, I’ve developed a broad UX toolkit that helps me make sense of complex customer needs, business goals, and organisational realities — and turn them into clear, actionable solutions.
Using visual thinking — sketches, wireframes, maps, and prototypes — to help teams align around complex problems, clarify assumptions, and make better decisions faster.
Coaching teams on the value of human-centred design, and mentoring designers to strengthen their practice, improve their processes, and grow in their careers. I’m also a seasoned educator with experience teaching design to diverse audiences and levels of experience.
Practising evidence-based design by combining qualitative research with web and app analytics, to uncover insights and ensure teams are solving the right problems — not just the obvious ones.
Below you can find some of my work. If you have any questions or want to see samples of other work, please gimme a shout.
